Search that fundsthe planet.
WWF Panda Search is a purpose-driven search engine that generates donations for the WWF, with every single query. Built entirely on SearchTurbo's white-label search monetization platform.
Build a search enginethat earns without exploiting.
Good Search UG needed search monetization that aligned with WWF values, generating sustainable donation revenue without compromising user privacy or relying on intrusive advertising models.
Conventional search monetization is built around user profiling, behavioral tracking, and walled-garden data ownership. None of that was acceptable for a product carrying the WWF brand and a privacy-first promise to users.
They needed a search technology partner that could deliver real monetization (CPC revenue, multi-partner auction, intent classification) while remaining fully GDPR-compliant, white-label-ready, and deployable across web, browser startpages, and native mobile apps simultaneously.
Zero user profiling
No behavioral data collection, no cross-site tracking. The WWF brand demanded privacy as a core feature, not a checkbox.
Full white-label
Panda Search needed its own identity, domain, app store presence, and browser startpage, no visible SearchTurbo branding.
Multi-surface deployment
One technology, deployed simultaneously as Android app, iOS app, and browser startpages for Chrome, Firefox, and Edge.
Real revenue, not promises
The donation model only works if the underlying search monetization generates consistent, auditable CPC revenue at scale.
SearchTurbo as theinvisible engine.
Complete search monetization infrastructure behind Panda Search, fully white-labeled, with no visible attribution. Good Search operates the brand, SearchTurbo operates the stack.
Every search query entered by a Panda user passes through SearchTurbo's AI-powered Decision Engine: intent is classified, non-commercial queries are filtered out, and the remaining purchase-intent queries are auctioned across our multi-partner network in under 300ms. The highest-value match wins. The user sees a sponsored result. CPC revenue is generated.
No user profiles. No cross-site tracking. No data sold to advertisers. The monetization is entirely query-level and ephemeral, fully compatible with GDPR and TCF 2.3, and with the values of the WWF and its user community.
One engine,five surfaces.
A single SearchTurbo integration powers Android app, iOS app, Chrome startpage, Firefox startpage, Edge startpage, and web search, no parallel tech stacks, no duplication of effort.
Android app
Full browser app on Google Play, including anti-tracking, private mode, and dark mode.
iOS app
Native App Store app, dark mode, private mode, donation counter.
Browser startpages
Chrome, Firefox, and Edge, replace default search with one click.
Web search
panda-search.org as standalone destination, accessible from any device.
Four years,measurable impact.
Live since April 2020. €45K donated to WWF, 100K+ app downloads, five surfaces in continuous operation. The partnership has renewed year over year.
Donated to WWF
Total CPC revenue channeled to WWF Deutschland, WWF Schweiz, and WWF Österreich since April 2020, purely from search queries, no fundraising campaigns, no fees.
App downloads
Organic installs on Google Play alone. The app maintains a 3.6 star rating with 1,100+ reviews across a sustainability-motivated user base.
Years in production
Live since April 2020. Five surfaces in continuous operation. The partnership has renewed year over year.
We needed a search technology partner who could deliver real monetization without compromising the values our users expect from a WWF product. SearchTurbo made that possible, invisibly, reliably, and at scale.
SearchTurbo worksbeyond commerce.
Purpose-driven products, NGO platforms, and cause-led apps are valid deployment targets with their own monetization logic. Privacy-first doesn't mean revenue-poor.
True white-label capability
Panda Search users have no idea SearchTurbo powers the product. Full brand isolation across all surfaces, app stores, domains, UI, legal.
GDPR without revenue sacrifice
Privacy-first monetization is not a contradiction. SearchTurbo's query-level, ephemeral CPC model generates real revenue without user profiling.
Multi-surface from one integration
A single SearchTurbo integration powers Android, iOS, Chrome, Firefox, and Edge, no parallel tech stacks, no duplication of effort.
Non-commercial models welcome
Purpose-driven products, NGO platforms, and cause-led apps are valid deployment targets with their own monetization logic.
Want to build yourown search?
Whether you're running a browser, an app, or a cause-driven platform, SearchTurbo provides the search monetization layer. White-label, GDPR-native, multi-surface.